Recognized as one of the 100 Most Powerful Women in Mexico by Forbes and as a 2020 Woman to Watch by Ad Age, Yune Aranguren has been named a "Marketing Monster" by Grupo Expansión and highlighted as the Most Innovative Marketer in Mexico and Business Model Transformer in Latam by Scopen and Adlatina in 2023. For nearly 10 years, she has represented Mexican women in key positions at ABI-Grupo Modelo, the world’s largest brewery. She currently leads core brands, including Corona and Victoria, the most important in the company’s Mexican portfolio. Her leadership has strengthened the beer category in the country, celebrating Mexican culture in a disruptive way. Under her direction, these brands have won over 15 awards at Cannes Lions, including five Gold Lions, along with recognitions at EFFIES, D&AD, One Show, and Clio. With 20 years of experience, Yune has worked at MTV, Vice Media, and joined AB InBev in 2016.