Jacobo Fernández is the CEO of Starcom Worldwide Mexico. His visionary leadership has been essential in transforming the agency within the dynamic world of media centers. With a solid background in communication from Universidad Anáhuac, Jacobo was also part of the first cohort of ISDI’s digital master’s program in Mexico. Additionally, he furthered his education with a course at Stanford School of Business, providing him with an exceptional foundation for his career.

His 16 years at Publicis Groupe have given him comprehensive, 360-degree insight into the media industry, including its evolution and challenges. Jacobo is known for his expertise in digital transformation and his ability to integrate technology, commerce, and data in innovative ways. His experience spans multiple industries, including automotive, tourism, QSR, pharmaceuticals, retail, and CPG, giving him a unique and diverse perspective.

As CEO, Jacobo leads Starcom with a focus on creating a complete communication ecosystem that leverages new technologies. His passion for media goes beyond the conventional, viewing them as essential tools for transformation. His enthusiasm and vision inspire his team to collaborate and push the boundaries of what’s possible, transforming his clients' businesses.

Jacobo is a recognized industry leader, known for his ability to stay at the forefront of technological advancements. His leadership has led him to be a frequent speaker at important events like IAB, Adweek, and Merca 2.0, and he has served as a judge for notable competitions such as the Effie Mexico Awards and the Festival of Media LATAM and Global.

With his focus on innovation and his ability to inspire others, Jacobo brings a refreshing vision to Starcom and the media industry, actively contributing to its evolution and transformation.