Carlos Fernández holds a Bachelor's degree in Communication and a Master's degree in Strategic Media Planning, both from Universidad Anahuac. He also completed a diploma in Digital Marketing from the University of San Diego and an Executive Management program at IPADE.

Carlos has focused his career on the advertising and content industry. His experience at Leo Burnett, production companies, Wal-Mart Mexico, Televisa, GroupM, and now Arena Media, part of Havas, gives him a profile that understands the communication, creativity, and strategy process from various perspectives.