Sofía López, as TikTok’s Creative Lead for Mexico and along with her team, is responsible for helping brands and creative agencies understand, participate and unleash TikTok’s potential when it comes to their advertising campaigns on the platform.
With over 13 years of professional career, Sofía has an extensive background working as Creative Director in agencies based in Mexico, creating award-winning campaigns. She worked with some of the most important brands globally and now as Lead at TikTok works along with most brands and agencies in Mexico.