Mario Alvarez, a sports enthusiast and advertising industry professional, graduated with a degree in Marketing in 2010 from Tecnológico de Monterrey. He has been working for 14 years in entertainment and marketing-related fields. Over half of those years were spent working on offline projects such as productions, activations, events, and BTL at the Rapoport agency, which later became F2F. He then joined Red Bull as Consumer Collecting Manager and later as Field Marketing Manager, overseeing activations for the F1 team and for dozens of universities across the country, among other responsibilities.

For the past four years, he has been working at Rappi, in the technology, delivery, and online industries. He started as Global Influencer Manager, then moved on to Global Growth Manager for expansions, and is currently serving as Brand Marketing Manager.