Carlos is a distinguished professional in the advertising and media industry with 23+ years of experience. He graduated in Communications from the Universidad Iberoamericana and has extensive experience in audiovisual production, marketing, promotions, digital advertising, and commercial strategies.

His career began as a Production Assistant in the film industry. He spent over a decade at TV Azteca, where he held various positions in marketing and sales.

He later joined Google Mexico, playing a pivotal role in the company in Mexico. Afterward, he joined A+E Networks as General Manager for Mexico, leading both business management and the implementation of digital monetization strategies throughout Latin America.

He served as the Managing Director at Incubeta, a performance marketing agency.

In his current role, he leads the digital transformation of the department, creating omnichannel solutions with his extensive experience and strategic vision.