Authenticity and Connection: The key to choosing your Ideal soccer ambassador.

In this presentation, speakers will discuss how brands can select soccer ambassadors who not only enhance their message but also genuinely connect with audiences in the context of the 2026 World Cup. Based on three key pillars—authenticity, emotional connection, and relevance—this session will analyze how ambassadors who truly reflect the brand's values can transform a campaign into a movement that resonates emotionally and culturally, especially during a significant event like the World Cup in Mexico.

The speakers will share tools and metrics used in the industry to measure the potential impact of an ambassador, from their emotional connection capabilities to their reach and relevance on social media and at live events. Through case studies and examples, marketing strategies will be presented that integrate both online and offline content, ensuring that the ambassador's choice is not only consistent with the brand's narrative but also amplifies its story across multiple platforms. Attendees will leave with a clear and applicable framework for selecting the ideal ambassador, maximizing the impact and reach of their campaigns leading up to one of the world's most important sporting events.