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“From Big Data to Real Time Personalization: The HEINEKEN Mexico Case”
Currently, data is generated at an unprecedented speed; the ability to transform it into personalized experiences is the key to brand success. In this conference, an expert from HEINEKEN Mexico will share her experience in implementing Big Data strategies that allow for real-time personalization, adapting to the needs and preferences of consumers.
Speakers
Key Takeaways
- Big Data
- Omnichannel
- Personalization
Presented by
