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Decoding Programmatic: How DOOH has Evolved into a Powerful Tech Ecosystem
In an era where precision and trust are essential, technological advancements in the DOOH (Digital Out-Of-Home) industry are revolutionizing how advertising campaigns are managed and executed. In this panel, four renowned CEOs from the DOOH industry will share their experiences and insights on the technological investments their companies have made to ensure transparency and certainty in programmatic DOOH (pDOOH) transactions.
Speakers
Key Takeaways
- Leveraging technology to ensure transparency in pDOOH.
- How investment in innovation guarantees certainty in advertising transactions.
- Success stories from the DOOH industry on the adoption of new technologies.
- The future of DOOH: technology, measurement, and trust in the digital age.
Presented by
