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Logrand Case: The Power of pDOOH, Addressable TV, Audio Ads & Rich Media
What kind of results can be achieved when we combine Programmatic DOOH, Addressable TV, and Rich Media?
Let's find out together with Ceci de León (Logrand Group), Victor Ulises Perez (Hivestack) and Hector Pita (Totalplay) in the presentation of this case of the gambling industry in Mexico.
Let's discover together this success story through which Grupo Logrand has achieved remarkable results in the incomes from its digital media in 2024.
This year Grupo Logrand has innovated in its strategy by incorporating new media that it did not typically use, such as programmatic DOOH, Connected TV, Audio Ads and Rich Media in its digital media mix.
In this session we will see the result of a study carried out during 2024 where we will be able to observe the impact that these types of strategies can have by increasing brand recall and in the end how this ends up having a positive impact on the brand's business.
We will also be able to hear live Ceci de León (Logrand), Natalia Rodríguez (TenX), Victor U. Perez (Hivestack) y Hector Pita (Totalplay) the faces behind this case, talk about their experience in this panel of experts, each one from their different perspective. optica will share with us the keys to be able to make the most of the different programmatic channels
Let's find out together with Ceci de León (Logrand Group), Victor Ulises Perez (Hivestack) and Hector Pita (Totalplay) in the presentation of this case of the gambling industry in Mexico.
Let's discover together this success story through which Grupo Logrand has achieved remarkable results in the incomes from its digital media in 2024.
This year Grupo Logrand has innovated in its strategy by incorporating new media that it did not typically use, such as programmatic DOOH, Connected TV, Audio Ads and Rich Media in its digital media mix.
In this session we will see the result of a study carried out during 2024 where we will be able to observe the impact that these types of strategies can have by increasing brand recall and in the end how this ends up having a positive impact on the brand's business.
We will also be able to hear live Ceci de León (Logrand), Natalia Rodríguez (TenX), Victor U. Perez (Hivestack) y Hector Pita (Totalplay) the faces behind this case, talk about their experience in this panel of experts, each one from their different perspective. optica will share with us the keys to be able to make the most of the different programmatic channels
Speakers
Key Takeaways
- Understanding how a brand can expand its reach and business results through Programmatic Advertising.
- The power of combining media such as Connected TV, Programmatic DOOH, Audio Ads and Rich media together.
- Best practices panel with the protagonists in this case: Ceci de León (Logrand Group), Natalia Rodríguez (TenX) Victor Ulises Perez (Hivestack), Laura Gomes da Silva (Teads)
Presented by
