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Lessons from Cinema for Advertising in the Transmedia Content Era
This Fireside Chat will explore how Barbara and Andy Muschietti, creators of the global hit It and the series Welcome to Derry, have applied their experience in building cinematic universes to the advertising realm. In this session, they will share how brands can leverage transmedia storytelling to create immersive campaigns and connect with audiences across multiple platforms, transforming the way they communicate in the digital age.
Speakers
Key Takeaways
- Applying Cinematic World-Building to Advertising: Barbara and Andy Muschietti demonstrate how the techniques used in creating expansive cinematic universes can be adapted to develop more engaging and immersive advertising campaigns.
- Power of Transmedia Storytelling: The session highlights how transmedia narratives allow brands to connect with audiences across various platforms, enhancing audience engagement and creating richer, more interactive experiences.
- Transforming Brand Communication in the Digital Age: By adopting these storytelling strategies, brands can evolve their communication methods, making campaigns more dynamic and relevant in today's multi-platform, digital landscape.
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