Do you know what your brand’s 'brat summer' looks like or being 'mindful and demure' on social media is? If you manage a brand and those things don’t make any sense, you need to join our session explaining why social is crucial to modern brand building. In this session, hear from brand marketers as they uncover social media’s critical role in driving brand awareness and how it’s a vital engine to uncovering culture relevance. Audience members will leave this session with a very demure and mindful understanding of how to harness the power of social. Don't miss this opportunity to revolutionize your brand building strategy.