Latin American culture is a vibrant tapestry woven with creativity at its core. Over the course of 40 minutes, we will explore how creativity is deeply embedded in the region's diverse cultures and how it shapes the way brands engage with consumers through the lens of an iconic brand like Coca-Cola. We’ll dive into how local cultural dynamics influence brand strategy in the wider LATAM region and can be utilized to create impactful campaigns that go beyond traditional marketing.
Speakers
Key Takeaways
- The role of creativity in shaping LATAM culture and its impact on consumer behavior
- How leading brands like Coca-Cola harness cultural insight to drive impactful brand storytelling
- Practical strategies for aligning brand initiatives with local cultural dynamics to build consumer relationships
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