BuzzFeed: 5 Lessons to Adapt Your Brand to New Generations

Gen Z together with vertical video transformed the paradigm of digital content consumption with unexpected speed. In this talk we will tell you how BuzzFeed faced the challenge of rejuvenating itself to speak to the youngest as its target audience, until it became a spokesperson, we will show 5 valuable learnings that we understood along the way.

The transformation of the consumer of digital platforms has been evolving in the last 10 years, the main consumer "the millennials" have aged and generation Z has arrived as the main age in the use of the internet, and the great challenge for the content generators, for the largest publishers it is understanding how to reinvent themselves and not grow old with their audience, this transformation modified the content formats, creating a new format for mobile devices; to vertical video transformed the paradigm of digital content consumption with unexpected speed. In this talk we will tell you how BuzzFeed faced the challenge of rejuvenating itself to speak to its target audience, the youngest, until becoming a spokesperson for these new consumers, with which we will show 5 valuable learnings that we understood along the way.