Mercado Libre is not only the largest e-commerce platform, but also a brand with which millions of users in LATAM identify, connect, and remain loyal to. We address the strategic pillars that make Mercado Libre the irrational, rational, and most convenient choice year-round, attracting, retaining, and re-engaging buyers through content, entertainment, and innovation strategies.
Speakers
Key Takeaways
- Democratizing commerce and financial services, transforming lives in LATAM.
- How "Feel, Think, and Do" campaigns turn us into an emotional, rational, and connected brand for our users.
- The role of each piece in the ecosystem for our users.
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