Advertising Trilogy: Data, Innovation and Incrementality

Advertising experts gather to discuss data-related opportunities and challenges. The goal is to explore how to collectively overcome these obstacles and add value to the industry by talking about innovation and incrementality.

The objective is to explore the impact and evolution in data management in advertising strategies. We'll focus on the data opportunities facing brands today, exploring some new metrics and information that have become indispensable compared to previous years. We want to identify the opportunities that brands are not taking advantage of, along with the obstacles that prevent them from doing so. The idea is to highlight the importance of transparent practices and improved systems to overcome these challenges and discuss how we can work collectively across the industry to maximize the potential of data. Regarding incrementality, we can address the critical question of: “would we have achieved our results without investment in marketing?” All of this will be divided into three conversation modules that will answer three main questions, guiding the discussion and allowing valuable participation from all attendees.