IAB (Interactive Advertising Bureau) is the main global body that represents the digital advertising and interactive marketing industry. Founded in 1996 in the United States, it is currently present in more than 47 countries and regions.

IAB Mexico is a non-profit association that began activities in February 2005 with the aim of integrating and promoting the growth of the industry through the development and dissemination of studies, educational programs and better practices.

To date, it has more than 180 associated companies, among which the following stand out: Beker/Socialand, Capital Digital, Facebook, Google, Group M, Grupo Cinco M, Ferrer Comunicación, HAVAS Media Group, Kantar, Televisa.com, Televisa Radio and TV Azteca.